SAGE is not starting from zero. Previous SEO work built real visibility for Brisbane interior design, consultation, renovation, new-build and decoration searches. The site redesign has improved the page structure, so the first job is to reconnect those search opportunities to the correct new pages and establish a clean reporting baseline.
/living-room-refurbishment/ has been intentionally left alone. We'll decide whether it still serves a genuine purpose before requesting indexing, either as a useful service-supporting page, a redirect to a stronger relevant page, or left out of the sitemap. It should not be redesigned simply because it exists.The previous SEO work created useful ranking foundations, but the historical report can't be read as a simple "rankings dropped" result. The website was rebuilt, page URLs changed, new pages were introduced, and the sitemap was resubmitted on 6 July. Historical tracking is still associating many keywords with old pages such as /residential-interior-design/, /interior-design-services/, /brisbane-interior-designer/, /services/ and old /design/ articles. That explains why old URLs show zero rankings and large red changes in the report.
Re-map every tracked keyword to the correct current page before treating the historical report as the reporting baseline.
The current results should be treated as evidence of phrases Google has previously associated with SAGE, and a guide to the pages and services that once gained traction, rather than a reliable measure of the redesigned website's performance yet. The site has only been live and resubmitted for roughly nine days. Google is still processing the new structure.
Existing phrases closest to commercial value. The most encouraging point is that SAGE previously reached page one or two for several highly relevant phrases despite the old site structure, meaning Google already has some understanding of the business.
| Historical keyword | Approx. position | Recommended target page | Priority |
|---|---|---|---|
| interior design services Brisbane | 25 | Residential Interior Design or homepage | High |
| interior design consultant Brisbane | 25 | Design Direction Consultation | High |
| interior design Brisbane | 27 | Homepage | High |
| interior designer Brisbane | 27 | Homepage | High |
| Brisbane interior designer | 28 | Homepage | High |
| luxury interior decorators Brisbane | 22 | Interior Decoration | Medium |
| full service interior design and renovations Brisbane | 15 | Residential Interior Design / Renovation Design | High |
| new build interior design services Brisbane | 16 | Residential Interior Design or future New Build page | High |
| renovation interior designers Brisbane | 37 | Renovation Design | High |
| interior decorator Brisbane | 43 | Interior Decoration | High |
| high end interior designers Brisbane | 54 | Homepage / Residential Interior Design | Medium |
| interior designer near me | 55 | Homepage plus Google Business Profile | High |
| interior design services Sunshine Coast | 38 | Sunshine Coast location page | Secondary |
| interior designer Sunshine Coast | 40 | Sunshine Coast location page | Secondary |
| interior decorator Gold Coast | 54 | Gold Coast location page | Secondary |
| new build colour and selections consultations | 10 | Design Direction Consultation / Residential | High niche |
Brisbane is the primary geographic focus. The first three months should not be spread evenly across Brisbane, Sunshine Coast and Gold Coast.
The homepage should own the broad Brisbane category. The separate Brisbane page supports local relevance, rather than competing with the homepage for the same keyword.
| Page | Keyword role |
|---|---|
| Homepage | Interior Designer Brisbane |
| Brisbane location page | Interior Design Services Brisbane |
| Residential Interior Design | Residential Interior Design Brisbane |
| Interior Decoration | Interior Decorator Brisbane |
| Design Direction Consultation | Interior Design Consultation Brisbane |
| Renovation Design | Renovation Interior Designer Brisbane |
| Commercial Design | Commercial Interior Design Brisbane |
This prevents five pages from all chasing "interior designer Brisbane".
This is the best SEO and sales priority. It's the entry point for every client and can lead into larger work, positioned as the starting point before concept, development or implementation.
The page should clearly answer what happens during the consultation, who it suits, what clients receive, whether it covers renovations, new builds and furnishings, what happens after the consultation, and whether the consultation can stand alone. The historic position of around 25 for "interior design consultant Brisbane" gives this page a realistic early opportunity.
One of the strongest business opportunities. Window furnishings have been identified as a regular-income growth area, including larger-scale work.
Commercially strong and closely connected services, but keyword ownership needs to stay clear between them.
Primary: residential interior design Brisbane
Secondary:
Primary: renovation interior designer Brisbane
Secondary:
The old ranking report shows unusually strong traction for "new build colour and selections consultations" and "new build interior design services Brisbane". This deserves deliberate optimisation, even though there is no dedicated new-build service page yet. For the first stage, a strong New Builds and Selections section should be incorporated into Residential Interior Design and Design Direction Consultation. A dedicated New Build Interior Design page can be considered once search volume and Search Console query data confirm demand.
Suits clients who don't need renovation documentation but want help finishing and furnishing a home.
The historic data shows "luxury interior decorators Brisbane" around position 22. That's worth protecting, but "luxury" shouldn't be forced throughout the website. SAGE is better positioned as considered, high-touch and timeless rather than loudly luxury-led.
Specifically listed as a growth opportunity, including reception areas, foyers, apartment common areas, boutique spaces and retirement environments.
This page needs project evidence. One strong commercial case study will do more than another generic 1,000 words of service copy.
Brisbane receives the strongest focus across the homepage, service pages, Google Business Profile, project pages, initial articles, and local citations and authority work.
Keep the existing location pages, because historic rankings show Google has already associated SAGE with both regions. However, don't create suburb pages yet, don't duplicate the Brisbane service copy, use genuine project examples and local experience, and build each page around a distinct location intent.
| Location page | Primary keyword |
|---|---|
| Brisbane | Interior Design Services Brisbane |
| Sunshine Coast | Interior Designer Sunshine Coast |
| Gold Coast | Interior Designer Gold Coast |
Moreton Bay phrases were historically tracked, but SAGE was only around positions 67 to 73. Moreton Bay should not be a dedicated priority until Brisbane is stronger.
First 90 days.
The SAGE Design Blueprint gives a clear commercial pathway from consultation through to implementation. That framework should support conversion and internal linking, while the service pages carry the main search targets.
Project pages should not merely be photo galleries. They should become proof pages capable of ranking for service, style and location combinations.
These are lower-volume searches, but they provide strong local proof and support the main service pages.
The sitemap contains 70-plus older articles, many from 2021 to 2024. The answer is not to keep publishing random design inspiration articles. The immediate job: identify articles with impressions, clicks or backlinks; update commercially useful articles; consolidate overlapping articles; redirect weak duplicates; link retained articles to the new service pages; remove outdated year references where they no longer help.
Pricing should be explained as individually quoted according to scope and support, rather than turned into rigid packages.
Based on the sitemap, likely candidates include advantages of an online interior designer, working with interior designers to save money, planning your renovation, choosing new-build colours and selections, why you should hire an interior decorator, Brisbane home renovation articles, window furnishing articles, commercial interior designer articles, and older trend-based articles from 2022 to 2024.
Retain articles that support:
Reduce:
Changing the date alone is not an SEO strategy. The article needs to be materially updated, improved and reconnected to the current site structure.
Rebuilding the tracker around approximately 50 purposeful keywords, rather than retaining all 75 historical phrases.
Current data shows approximately 4,309 impressions and 8 clicks, with most impressions coming from desktop. That is too little post-launch data to make conversion or traffic conclusions. It is, however, enough to confirm Google is already displaying the website.