The broadest, highest-value category searches. The homepage should lead with the main Brisbane positioning, while service pages capture the more specific intent.

A major priority. The Design Direction Consultation is SAGE's starting service and the entry point into larger projects, establishing the brief, direction and required support.

A clean cluster for the service page and future articles on renovation planning, selections, documentation and working with builders.

Aligned with SAGE's implementation stage: decoration, furniture sourcing, coordination, installation and final setup.

A major content focus. Window furnishings are a stated growth opportunity, with The Linen Room intended to operate as a primary service.

Strategically important, kept to two core tracked terms initially. Supporting topics such as offices, reception areas, retirement living and apartment common areas can be monitored in Search Console and developed into content later.